Jinnat Ul Hasan.I make brands findable in AI search.Senior SEO & Automation Manager at Inspired Education Group, managing SEO and AI automation across 120+ schools, and founder of Whizz People. I work on AI search (AEO and GEO) and the automation behind it, connected to technical SEO, content, paid and web. In SEO since 2008, across publishers, agencies and a Fortune 500 company, from The Times to Rolls-Royce Motor Cars.
Jinnat Ul Hasan is a London-based AI search and automation specialist, with a background in technical SEO. He is Senior SEO & Automation Manager at Inspired Education Group and the founder of Whizz People, and has worked in SEO since 2008.2 At Philip Morris International he led SEO operations for over 100 websites.1
Since August 2026 he has been Senior SEO & Automation Manager at Inspired Education Group in London,2 managing SEO and AI automation across 120+ schools. He also runs Whizz People, the digital and AI agency he founded in September 2012, with about 90% client retention.2
As an employee: Philip Morris International and News UK, including The Times and The Sun.2 As an agency SEO: Rolls-Royce Motor Cars, Diageo, Unilever's Flora, Sky, Nikon, Petplan, Royal Canin, Tempur, Brand USA and Boodles.12
For Diageo's thebar.com, at TMW Unlimited: Silver for Best Use of Search, Natural and Paid at the DMA Awards, December 2016, and a Commendation for Best Use of Content (SEO) at The Drum Search Awards, September 2016.3
Employers first, then the client work behind them. Each one says what the relationship was.2
Inspired Education GroupSenior SEO & Automation Manager, 2026 to now
Whizz PeopleFounder, 2012 to now
FTD DigitalHead of SEO & AI, 2025 to 2026
Philip Morris InternationalManager, Technical SEO Operations, 2021 to 2024
News UKSenior Technical SEO Analyst, 2019 to 2021
MediaComTechnical SEO Manager, 2018 to 2019
TMW UnlimitedSEO Account Manager, 2014 to 2017
Illustrated London NewsSEO / PPC Specialist, 2013 to 2014
Rolls-Royce Motor CarsClient, at TMW
Diageothebar.com, DrinkIQ, at TMW
The TimesTitle, at News UK
The SunTitle, at News UK
SkyClient, at MediaCom
NikonClient, at MediaCom
PetplanClient, at MediaCom
Royal CaninClient, at MediaCom
TempurClient, at MediaCom
Brand USAClient, at MediaCom
FloraClient, at TMW
BertolliClient, at TMW
Pimm'sClient, at TMW
University of DerbyClient, at TMW
BoodlesClient, at Illustrated London News
Adriatic Luxury HotelsClient, at Illustrated London NewsMy AEO and GEO strategy ends in shipped changes, not a slide deck. I started as a web developer and hold a Master's in Information Systems Development, so I work alongside the engineers who make the fixes.
The usual auditHow I work
The usual audit: A visibility score from a tool, with no link to what buyers actually ask.
How I work: I map the questions buyers ask AI engines, then record who gets named, who gets cited and which sources they draw on.
The usual audit: Nobody checks whether AI crawlers can reach the site, or read it without JavaScript.
How I work: I fix the access layer: crawler rules, server-rendered facts, structured data and clean entity details.
The usual audit: More blog posts, written to a keyword list.
How I work: I rebuild key pages around direct answers, with claims that stand on their own, named authors and evidence.
The usual audit: The strategy stops at the edge of your own website.
How I work: I target the third-party sources AI engines already cite, and make the facts about your brand consistent across them.
The usual audit: Recommendations go over the wall to the developers.
How I work: I work with the developers: clear tickets, guidelines and checks before and after every release.
The usual audit: A one-off report, out of date by next quarter.
How I work: I automate the tracking and reporting, so answers are re-checked and gaps become the next round of fixes.
You get a list. You get the fix, shipped and tracked.
The way I work with developers comes from my technical SEO roles at Philip Morris International and News UK.2 This page uses the same access layer: see the first panel under What I can help with.
Together they reached 1.15 million impressions in Google's AI features, across 1,246 pages, between 18 May and 29 October 2026.7 The most-seen pages answer questions from people who weren't looking for the business by name. More searches now end in the answer itself, so being seen there counts even without a click.
The percentages compare the first four weeks of Google's report, which starts on 18 May, with the latest four. The accountancy firm's growth has levelled off since late September. Impressions count appearances, not clicks. Each chart has its own scale.
That's how Katherine Rutherford, who worked with me on it, describes it. Diageo's cocktail site became category leader for generic "cocktail recipe" searches within two years, with content planned, created, optimised and distributed around what people were looking for.34
Hasan was able to consistently improve Flora's SEO quarter after quarter for the most relevant top 10 search words, even after the transition to a different website platform which came with massive challenges.
He helped implement a strong technical SEO strategy, make significant improvements on site and helped provide wider recommendations that proved vital in maintaining our top SERP ranking for our most valuable keywords.
His attention to detail is high, he clearly enjoys SEO and is a thoroughly genuine person which made it a pleasure working with him.
| Dates | Role | What the work was |
|---|---|---|
| Aug 2026 to nowCurrent | Inspired Education GroupSenior SEO & Automation Manager | Managing SEO and AI automation across 120+ schools, based in London. |
| Sep 2012 to nowCurrent | Whizz PeopleFounder & Principal Consultant | Digital and AI agency for SMEs, with clients around the world and team members in the UK, Australia and Bangladesh. About 90% client retention. Technical SEO, PPC, web development, e-commerce and AI automation, including a multi-tenant CRM for dental practices. |
| Jul 2025 to May 2026 | FTD DigitalHead of SEO & AI | Organic growth and AI content systems across five affiliate and media sites in regulated verticals. Technical SEO errors down 35%. E-E-A-T and author frameworks for YMYL content. |
| Sep 2021 to Jun 2024 | Philip Morris InternationalManager, Technical SEO Operations | Led SEO operations for over 100 websites. Technical roadmap, migrations and launches, and SEO checks before and after every release. |
| Aug 2019 to Aug 2021 | News UKSenior Technical SEO Analyst | Technical SEO roadmaps for The Times, The Sun, The US Sun and Times Money Mentor. Product launches and migrations, and training for non-SEO teams. |
| Jan 2018 to Aug 2019 | MediaComTechnical SEO Manager | Tempur, Petplan UK (Allianz), Royal Canin, Nikon, Sky and Brand USA. |
| Mar 2014 to Apr 2017 | TMW UnlimitedSEO Account Manager, previously Technical SEO Specialist | TheBar.com and DrinkIQ (Diageo), Pimm's, Rolls-Royce Motor Cars, University of Derby, Bertolli and Flora. |
| Aug 2013 to Jan 2014 | Illustrated London NewsSEO / PPC Specialist | Boodles and Adriatic Luxury Hotels. |
| Jan 2008 to Dec 2011 | BCS City LoungeWeb Developer & SEO Consultant | Web development and SEO consulting. |
From my LinkedIn experience record.2
I play table tennis and collect vintage phones, stamps and banknotes. I also like to travel and ride my bike, and I've done the London to Brighton Bike Ride twice for charity: for Great Ormond Street Hospital (GOSH) in 2022 and Dementia UK in 2026.
Consulting runs through Whizz People, so you get my strategy and a team to deliver it.6
Strategy and delivery to get your brand read, trusted and cited by AI engines: prompt mapping, crawler access, structured data, answer-led pages, third-party mentions and ongoing tracking.
Ask about AI searchContent pipelines, reporting and custom workflows, built with Claude, ChatGPT, Gemini, Make.com, n8n and Zapier.
Ask about automationTechnical audits, site architecture, migrations, content gaps and E-E-A-T, using Screaming Frog, Ahrefs and Google Search Console.
Topic clusters, editorial calendars, writer briefs and multi-channel roadmaps tied to commercial goals.
PPC, web development and e-commerce through Whizz People, so paid, organic and the site itself are run together.
Tell me what's happening. Traffic drops, migrations, AI search visibility or automation are all good places to start. The first conversation is free.
Prefer LinkedIn? Message me there.
Not here? Ask me directly.
Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the work of making a brand easy for AI-driven search, such as ChatGPT, Perplexity and Google AI Overviews, to find, trust and cite.
He starts with the questions buyers ask AI engines and records who gets cited. He then fixes crawler access and structured data, rebuilds key pages around direct answers with evidence, targets the third-party sources those engines already cite, and automates the tracking so the work repeats.
Across four client sites, Search Console recorded 1.15 million impressions in Google's AI features between 18 May and 29 October 2026. They include an accountancy firm up 281%, a health clinic up 5,492% from a low base, a technology retailer now appearing across 825 pages after a redesign and relaunch, and a local plumbing firm that started from near zero.7
More searches now end in the answer itself, so clicks alone undercount visibility. Being named or cited in an AI answer puts a brand in front of the buyer even when nobody clicks, so he tracks impressions and citations as well as clicks.
London, United Kingdom. His agency, Whizz People, has clients around the world and team members in the UK, Australia and Bangladesh.1
Yes, through Whizz People, the agency he founded in 2012. Use the form on this page to start a conversation.6
A Master's in Information Systems Development at London Metropolitan University, passed with Distinction, and a Bachelor's in Computer Science at East West University.5
He plays table tennis, collects vintage phones, stamps and banknotes, and likes to travel and cycle. He has done the London to Brighton Bike Ride twice for charity: for Great Ormond Street Hospital (GOSH) in 2022 and Dementia UK in 2026.