# Jinnat Ul Hasan

> Jinnat Ul Hasan is a London-based AI search and automation specialist (AEO, GEO), working in SEO since 2008. He is Senior SEO & Automation Manager at Inspired Education Group and the founder of Whizz People. Colleagues call him Hasan.

Last checked: 31 October 2026. Career facts come from his LinkedIn profile: https://www.linkedin.com/in/jinnatulhasan/

## Current roles
- Senior SEO & Automation Manager, Inspired Education Group, London. August 2026 to now. Managing SEO and AI automation across 120+ schools.
- Founder & Principal Consultant, Whizz People (https://whizzpeople.com). September 2012 to now. Digital and AI agency for SMEs, with clients around the world and team members in the UK, Australia and Bangladesh. About 90% client retention.

## Previous roles
- Head of SEO & AI, FTD Digital. July 2025 to May 2026. Five affiliate and media sites; technical SEO errors down 35%.
- Manager, Technical SEO Operations, Philip Morris International. September 2021 to June 2024. Led SEO operations for over 100 websites.
- Senior Technical SEO Analyst, News UK. August 2019 to August 2021. The Times, The Sun, The US Sun, Times Money Mentor.
- Technical SEO Manager, MediaCom. January 2018 to August 2019. Tempur, Petplan UK (Allianz), Royal Canin, Nikon, Sky, Brand USA.
- SEO Account Manager and Technical SEO Specialist, TMW Unlimited. March 2014 to April 2017. TheBar.com and DrinkIQ (Diageo), Pimm's, Rolls-Royce Motor Cars, University of Derby, Bertolli, Flora.
- SEO / PPC Specialist, Illustrated London News. August 2013 to January 2014. Boodles, Adriatic Luxury Hotels.
- Web Developer & SEO Consultant, BCS City Lounge. January 2008 to December 2011.

## Awards
- Silver, Best Use of Search, Natural and Paid. DMA Awards, December 2016. For thebar.com (Diageo), at TMW Unlimited.
- Commendation, Best Use of Content (SEO). The Drum Search Awards, September 2016. For thebar.com (Diageo), at TMW Unlimited.

## Education
- Master's degree, Information Systems Development, London Metropolitan University, 2007 to 2008. Pass with Distinction.
- Bachelor's degree, Computer Science, East West University, 2000 to 2003.

## Outside work
Table tennis, collecting vintage phones, stamps and banknotes, travelling and cycling, including the London to Brighton Bike Ride twice for charity: for Great Ormond Street Hospital (GOSH) in 2022 and Dementia UK in 2026.

## Expertise
AI search visibility (AEO, GEO), marketing automation (Claude, ChatGPT, Gemini, Make.com, n8n, Zapier), technical SEO, site migrations, SEO operations at scale, E-E-A-T and YMYL content, structured data, PPC, content strategy, web development, e-commerce.

## AEO and GEO approach
1. Map the questions buyers ask AI engines, and record who gets named and cited, and from which sources.
2. Fix the access layer: crawler rules, server-rendered facts, structured data and clean entity details.
3. Rebuild key pages around direct answers, with claims that stand on their own, named authors and evidence.
4. Target the third-party sources AI engines already cite, and make brand facts consistent across them.
5. Ship with the developers, with checks before and after every release.
6. Automate tracking and reporting, so answers are re-checked and gaps become the next round of fixes.

## AI search results
Four client sites, kept anonymous, between 18 May and 29 October 2026, measured in Google Search Console's generative AI report: 1,151,331 impressions across 1,246 pages. Comparing the first four weeks of the report with the latest four: an accountancy firm up 281%, levelling off since late September; a health clinic up 5,492%, from a low base; a technology retailer with almost no search visibility before it was redesigned and relaunched, now appearing across 825 pages and up 21%; a local plumbing firm, on a site built through Whizz People, up from near zero. Impressions are not clicks, and more searches now end in the answer itself. For the accountancy firm, Ahrefs' sample showed 264 AI answers citing the site on 31 October 2026, and Google Analytics recorded 85 visits from AI assistants in September, up from 42 in June.

## Contact and pages
- [Profile and enquiry form](https://hasan-online.com/): full career, brands, results, sources
- [LinkedIn](https://www.linkedin.com/in/jinnatulhasan/)
- [Whizz People](https://whizzpeople.com): consulting runs through this agency
- [X](https://x.com/juhasan)
- [Medium](https://medium.com/@jinnat.hasan)
- [juh.io](https://juh.io)